Blog

Notes on answering every enquiry.

What we have learnt about replying fast, qualifying properly and filling the viewing diary, written for estate and letting agencies.

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AI7 min read

AI voice agents for estate agencies: what they can and can't do

An honest look at AI voice agents for estate agents: what they can do, what they should never do, and how to judge one before it speaks to your buyers.

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Lead response7 min read

How fast should an estate agent reply to an enquiry?

How fast should an estate agent reply to an enquiry? Why minutes matter, what a useful first reply says, and targets for portal, social and web leads.

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Qualification7 min read

How to qualify property buyers: the questions that matter on the first call

How to qualify property buyers on the first call: the questions that decide a viewing, how to ask them, what to record on the lead and which red flags matter.

Instant photographs of houses pinned to a wooden board on a misty hilltop at dusk
Messaging7 min read

Instagram and Facebook leads for estate agents: stop letting DMs go cold

Instagram and Facebook leads for estate agents: route DMs and lead ads to a named person, reply inside the 24-hour window and turn enquiries into viewings.

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Lead response7 min read

Out-of-hours property enquiries: who answers at 9pm?

What happens to out-of-hours property enquiries at evenings, weekends and bank holidays, and the trade-offs of rotas, auto-replies, answering services and AI.

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Messaging7 min read

WhatsApp for estate agents: answering buyers without living on your phone

WhatsApp for estate agents: how to run WhatsApp Business as a team channel, reply to buyers properly, work within the 24-hour window and keep records.

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